Willwork Online Store

From the situation of China’s economic growth in the first half of 2011 is still down year-on-year, second half of the year is a year-on-year stabilization and recovery, from the point of view of the ring, the first and second half growth rate was broadly stable, although the second half of the domestic demand is likely to slow because the regulation effective However, external demand may offset part of the downside risks. Therefore, overall, in 2011 China’s economy upside risks than downside risk, macroeconomic policy should be to avoid overreaction to the downside risk.

As a result, in 2011 the Chinese economy, the biggest risk is the liberal global liquidity, inflation and asset bubbles. Therefore, macroeconomic policy should focus on prevention and control of rising inflation and asset bubbles. Typically, when assessing the economic situation, the government used to downside risks to growth estimates, while the upside risks to the economy is estimated that a little less, this traditional thinking itself is a risk where.

Economic Growth: the downside risks to avoid excessive policy response

A basic judgment of the export growth: China’s exports is difficult to return to the super-normal growth before the crisis, the international competitiveness of the low-end products still exist, the share in world trade will continue to increase in the next few years. Global trade growth in 2011 will be between 5% -8%, China’s export growth in more than 10%.

From 2008 to 2012, the Pearl River Delta manufacturing wages nearly doubled, but the accompanying cost of enterprises employing 15% -20% of the annual increment. Also worth noting that, despite the Guangdong wages and benefits to improve step by step the wage levels of the labor exporting province of Sichuan, Hunan, Guangxi local not standing still, and some cities even almost equal to the Pearl River Delta.

The recruitment pressure close to the limit

Guangzhou Human Resources and Social Security Bureau survey showed that more than half of the urgent need for recruitment of the survey one month after the Spring Festival. Jiucheng by the surveyed companies said that after the holiday for three months a recruitment plan, Jinliang Cheng enterprises surveyed said that will expand the number of recruitment. Guangzhou manufacturing industries with higher labor demand gap, accounting for about 20% of the existing amount of labor. Employment gap in the first three, respectively, for the clothing, electronic appliances, food manufacturing.

Ago, factories in the Pearl River Delta have to rush for Christmas orders, but this year some orders ready unclaimed because of reduced overseas demand, under the unilateral prefer to leave the products in the factory.

Customs Guangdong Branch released in November 2011 foreign trade statistics show that since the second half of this year, the processing trade in Guangdong Province, import and export growth showed a downward trend month by month increase in exports of processing trade dropped from 18.4 percent in June to November negative growth; major market growth slowed since the second half, the top three largest trading partner of Hong Kong, China, U.S. and EU import and export increased by 17.3% lower than the first half, 8.2% and 4.4%. The second half is the focus of the Christmas orders shipping of.

Orders shrinking in the industry view, the economic downturn due to U.S. and European markets, coupled with the Chinese manufacturing low-cost advantage of the gradual loss of a large number of low-end orders transfer of the Pearl River Delta factories will likely encounter a serious shortage of orders. The companies will also be faced with a shuffle

Since April, the Mainland provinces and cities of the lack of electricity, from time to time as the city of Pearl River Delta region of Hong Kong businessmen production factory to open five stop “or” four stop “. Stanley Lau, deputy chairman of the Hong Kong Federation of Industries, said that the Pearl River Delta, Hong Kong businessmen to back-up generator power generation, and cost twice as expensive than the market electricity price. Peak period to the next month, the situation exacerbated by the power shortage situation will drag on production, coupled with the surge in raw materials and wages, the gross margin compression, there are single can not access the situation.

Near the ocean card “,” fake foreign brand of a class of business practices is not confined to the early stages of economic take-off in China, Japan, South Korea, local businesses have experienced the company name, logo, product line, and other foreign stage. Near the U.S. brand of electronic products enterprise, the garments industry, there have been a large number of “pseudo-Italian brand”, the “pseudo-French brand”, meaning, respectively, stained with the U.S. electronics industry with advanced technology, excellent Italian and French design of light. Korean and Japanese companies after a certain stage, have basically given up near the ocean card “,” fake foreign brand, “the road, this is because the technology and design level of the two companies has been greatly improved, the brand consumers trust, where the government also started to build stringent intellectual property protection of the law enforcement environment.

Chinese Academy of Social Sciences, Population and Labor Economics, director of the Institute of Cai’s research shows that since 2004, the net increase in the amount of annual increase in the employed population are below the new labor demand. The moment, the growing labor shortage “is a wake-up call: an unlimited supply of labor in China era has passed. Experts believe that the mechanism of a Forced labor shortage “objective.

Domestic luggage industry has started to build and promote the era of luggage brands, each of the luggage industry people know the importance of brand in and doing some kind of effort. A financial crisis does not hinder domestic luggage brand refresh blank. China has already started the building process of a luggage brand internationalization process. Domestic luggage entrepreneurs gradually luggage brand, brand awareness, brand selection and other work to China luggage brand fierce battle. Now, create a luggage brand, we must first begin your brand culture war.

What is the brand culture

So-called brand culture (Brand Culture), that give the brand a profound and rich cultural connotations, to establish a distinctive brand positioning, and take advantage of a variety of strong and effective internal and external routes of transmission to the formation of consumer brands in the spirit of the high degree of identity, creating brand beliefs, and ultimately the formation of a strong brand loyalty. With brand loyalty can win customer loyalty, has won a stable market, greatly Zeng strong competitiveness of enterprises, provide a powerful guarantee for the successful implementation of brand strategy. Brand in the evolving business and cultural heritage, on behalf of the interests of the enterprise and consumer cognition, emotion attribution is the sum of the brand and traditional culture and corporate image of the personality. Brand culture is the core of the cultural connotations, specifically, is the implication of profound value and the emotional connotation, but also is the spiritual symbol of the brand values ​​concisely, attitude to life, aesthetic taste, personality cultivation, fashion taste, and emotional appeal . Brand culture shaping through the material utility and perfection of the high degree of unity of the spirit of the brand to create products that can transcend time and space constraints to bring consumers more high-level meet the spiritual consolation and spiritual sustenance, in the consumer soul potential cultural identity and emotional attachment.

Xinhuanet.com Qinghai Yushu April19 report ( reporter Ren Xiaogang Wang Daqian ) reporter from the Qinghai Yushu earthquake relief headquarters was informed: as of April 19th8, the Yushu earthquake has caused 1944 people death,216 missing,12135 wounded, which injured 1434 people.

Although the company is developing quickly, but from the beginning of the establishment of the herbivorous hall, Niu Heyin knew that: in the world famous brand dominant luggage market, its market is only a niche market, because the leather style both in color and style are just some love retro, natural, casual style of people like, but in high price and not the general public can accept. The target audience characteristics, decided ” herbivorous hall” only in the gap in the search for wealth.

However, this segment of the market have after all how old? In the leather industry, while China is becoming an increasingly international brand leather goods production base, production technology has reached the international advanced level. But the domestic leather enterprises in terms of brand cultivation, or product design, and the advanced countries in the world to exist bigger difference, this fact has already restricted the leather goods brand growth. In the face of such external environment, Niu Heyin did not select imitation brand in Europe and America or OEM production, dependence on foreign orders, but the choice of their own designer training, adhere to the “original design, cultivate their own brand, relying on the domestic market pulling.

Niu Heyin said,” herbivorous hall” has its own original manual production workshop,8 come from art, design and other fields of designer. As a medium-sized leather goods company, to develop their own designer actually cost is very high, and in ten a product may only one product can really put on the market. In the designer ‘s choice, Niu Heyin had his eyes. In his view, creative designers, not the market taste very strong designer. Niu Heyin said,” herbivorous hall” trump card designer five, purses, design the atmosphere thick, distinctive personality, completely different from the market bag. Because it is not the marketization of the design, so the sales is not very good, but his design is representative of the herbivorous hall style and concept. ” Five, the packet is used to attract customers.” Niu Heyin said, herbivorous hall has 20% products is the concept of something, he hoped to retain the 20% products to fully display the ” herbivorous hall” style.

A insight

Style and market can be compatible

Australian leather Beijing Wang Jun of limited company general manager thinks,” herbivorous hall” in the leather industry development well, is dedicated to create their own style, followed by rapid to direct plus alliance retail market. But the retail market, if management is not perfect, it is easy to make the brand to the low end of the market. With the retail market continues to expand, the franchisee management, pricing, distribution, customer service service for herbivorous hall also is a big challenge.

Wang Jun suggested,” herbivorous hall” future should do after sale service, retail eventually rely on services to win the trust of consumers. In addition, insist on their own style at the same time also need to pay attention to the market, functional, fashionable element and herbivorous hall itself style better combination. For example, according to the different geographical, cultural elements and design suitable for different consumer quality products, adhere to the style at the same time to meet the public demand for the product, style and market two to achieve better compatibility.

The singing of the swallows: New Year’s home and ultimately, to the relatives and friends a little Beijing specialty, roast duck, preserved fruit, candied fruit, Daoxiang snacks these, not one less.

The the Linshan: Wenling work a few years, also fell in love with the seafood here. After much deliberation, or a little seafood, the home of relatives and friends a taste of the seafood here is!

The first branch of the Dongfeng: give a child a year issued lucky money too creative. To prepare a special Yasui ceremony by the arrival of Year of the Rabbit to their nephews and nieces, one black and one spent two long-eared rabbit. Want to make them in the process of raising small animals, harvest growth.

Still waters run deep: the holidays with with children to the countryside to see the snow, making snowmen in the snow, exposure to the beauty of nature, cultivate body and mind; or return home to visit relatives with her children to truly feel the warmth of the affection.